The Clock Has Struck 12

You know it’s bad when The New York Times actually picks up the baton and joins the deafening choir in reporting on your company’s floundering ratings. NBCs “Today” show, once the crown jewel of morning television, has plummeted in ratings since the very public insult and mishandling of the increasingly popular Ann Curry.

You don't need to be an expert in body language to recognize Matt Lauer's uncomfortable posture.

Please read “Today” Will Not Be My Tomorrow (posted June 22, 2012): “Viewers had to know something was going terribly wrong when NBC – yes, NBC, brought Sarah Palin – yes, Sarah Palin – in to boost ratings, and when “Good Morning America” overtook “Today” in ratings the week of April 9th, ending their 16-year top-of-the-pack status.”

NBC News executive, Alex Wallace, broke through the network’s awkward silence and shared his thoughts, “We would like Matt Lauer to be in the chair as long as he would like to be. We hope that’s for many years to come.”

This well-crafted wording was an attempt to address the pink elephant in the room. I simply love the coded statement, and I wonder what chair they’re really talking about.

I can hear the cracks, pops, and flashes from here . . . and so can the network bigwigs reports The Times, “The ratings are scrutinized now by NBC and ABC for signs that “Today” is stronger on the days when Mr. Lauer is on vacation.”

NBCs higher-ups – and Lauer – really behaved as though they were untouchable. Newsflash – viewers always decide who they will back, who they will like, what they will watch – not the ill-fitted suits. It looks as though NBCs haughty laughing has come to crying.

Knock, knock. Is anyone steering the sinking ship? Is it you, Alex Wallace?

I think I still hear the blare of the band playing because word is the network is actually floating the idea of hiring a new employee to boost the show into acceptance once again. It’s beyond odd that the network’s go-to anchor who is paid scads more than anyone else still has his job . . . and a newbie might be hired to help stop the bleeding.

Does Harvard understand the saying, “Don’t throw good money after bad.”?

I thought the awesome benefit of having a go-to anchor who possesses magic means the station, network, business, etc. doesn’t need to be propped up. The anchor is the one who does the propping – hence the adjective, anchor.

A one-hour field trip from Manhattan to Long Island’s Source Mall would do NBC movers and shakers a world of good. Although they’re chalking off the persistent Curry-Lauer chatter as “gossip,” they formed focus groups to get data about what they already know. You see, when the Source Mall lost their anchor, Fortunoff, the mall’s businesses fell like dominoes. That place lost business after business – all who relied on residual traffic from the anchor.

Hello . . . the mall echoes, and is now eerily empty – like the empty suits at NBC.

So, I just saved NBC honchos from taking one hour out of their very busy days of denial and bumping into one another. Hello . . . hello . . . hello . . . when an anchor fails, the traffic dries up.

Outsiders contacted by the peacock network shared this sentiment with The Times, “Even if the person appeared only on the 9 a.m. hour, which Mr. Lauer is not a part of, such an addition would make “Today” more of an ensemble show, seemingly less dependent on his star power.“

Star power?

They STILL don’t get it.

More like a super nova.

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