Antiquities often humbles and shows modern man the wonders of the human mind.
We’re usually stunned by the level of craftsmanship and their understanding of mathematics, chemistry, physics and the natural world.
The pyramids would be one good example of the head scratching that continues
today . . . how did the ancient Egyptians build them?
Lawrence Herbert was a double-major graduate in biology and chemistry from Hofstra University in New York. His dream was to become a physician, and while working toward his dream, he took on a part-time job In 1956 with a small printing company in Manoochie, New Jersey.
While there, he learned printers had roughly 60 different pigments on hand to mix ink colors. Through trial and error, printers mixed the pigments until the desired color was achieved; an inefficient, time-consuming method.
Having a chemistry background, the pigment mixing task more than intrigued Lawrence. He knew there had to be a better method, and didn’t subscribe to “that’s the way we’ve always done it.” Putting his chemistry mind to work, Herbert was able to produce a full range of colored inks from just 12 pigments.
The Pantone Color Matching System was created. But it wasn’t until 1963, when Herbert aggressively introduced his licensed system to 21 major ink suppliers – which now needed only 10 pigments to produce the full range of colored inks.
All but one supplier signed on, and as the saying goes, “The rest is history.” Pantone revolutionized the printing industry, followed by textiles, fashion, interior design . . .
But, what does all of this really mean?
Customers would no longer get inconsistent printed colors. For example, the branding color used on packages of Kodak film varied greatly, from a light orange-yellow to a dark orange-yellow. And, Kodak found that customers tended to purchase the lighter boxes because they felt the film in the box was “newer,” while the darker boxes were left on shelves.
By standardizing their corporate colors using the Pantone system, regardless of where their packages were printed, the Kodak logo colors would be consistent: Pantone 123 (yellow) and Pantone 485 (red).
Pantone is used and recognized internationally as The Standard. This acclaimed color match system enables accurate representation of specific colors regardless of where, or what equipment is used to print and produce the color.
Pantone is so important in the world of color that each year they embark on a secret meeting comprised of color representatives from many nations. After two days of debate, a “Color of the Year” is announced and published in “Pantone View.”
This invaluable book helps guide industry professionals in their planning for trends in future products and designs, and is the pre-cursor of what customers will eventually purchase.
Pantone Color Matching System: A revolution which occurred a little over 50 years ago.
Heretofore, there was another unknown revolution which occurred over 300 years ago.
In 1692 Dutch artist, A. Boogert, painstakingly created an over 800-page color matching swatch book, “Traité des couleurs servant à la peinture à l’eau.”
Boogert’s “A Treatise On Watercolor Paints” illustrated how artists could quickly ascertain what mixture was needed to accurately reproduce a particular color into their painting. This jaw-dropping swatch book illustrates more than the ability to accurately reproduce color, it shows us that we have a lot to learn from brilliant minds of the past.
So, I’ve been researching to find anything out about Boggert’s art. Sadly, I have not found anything other than his book which survived and surfaced to the delight of Pantone lovers everywhere.
Hopefully, for Pantone lovers worldwide, we will uncover a piece of this remarkable man’s art before another 300 years pass.
Now, I beg the question . . . did Boogert get his idea from an artist 300 years earlier than him, and so on, and so on?